Driving Innovation on the Fuel of Creativity

When Bill Gates says, as he did recently, that we must “drive innovation at an unnaturally high pace” to transition to a globally-applicable non-carbon source of energy in time (to save the planet), it raises the question (or ought to) of what’s involved in doing that?  If creativity is the “fuel” of innovation, how does one go about gaining and sustaining that fuel source?  Do we wait, in a comfortable sunny spot, for inspiration to hit us?

Illustration: Watercolor, gouache, graphite and bistre ink by Black Elephant Blog author

Sometimes we think of creativity as something that occurs to us when we are relaxed, doing something routine like driving through a toll booth or even–or most likely–when we are doing nothing at all…  Is that what we must accelerate?  Or are there more reliable means of spurring and sustaining innovation (and creativity) ?  There have been a number of books on this subject, including on the need for “entrepreneurial states,” but in fact there’s been little noticeable tie-in of this material to the renewable energy challenge Gates and others are highlighting.

With the onset of a new university semester (as soon as suitable paths to class are plowed through the snow) looking at some of these issues, and investigating what it means to be innovative, or creative, in the workplace, this blog soon will turn to the experience of Pixar Studios as related by its co-founder, Ed Catmull, in Creativity, Inc.:  Overcoming the Unseen Forces That Stand in the Way of True Inspiration, (New York, Random House, 2014).  Some of what he has to say may surprise you but all of it is relevant to all of us when tied to prospecting for pathways to a sustainable energy future.  How to sustain a creative work environment is the challenge, and the theme, of this book–to be highlighted here soon.  Given that the author is from Pixar Studios, it comes as no surprise, but still is surprisingly fascinating, to see that he has a lot to say about art, sketching, paying attention, and hand-drawn approaches to animation.  Coming up next…